write for us email marketing

Contact Email thetinytech23@gmail.com. CTA: Your call-to-action should lead to a relevant offer and stand out from the rest of the email. 1. They also sometimes have fun survey questions where they crowdsource for their blog. The longer the buying process and sales cycle, the more emails you'll need. You'll want to avoid the spam folder because: A whitelist is the opposite of a blacklist, meaning its a list of approved senders that are allowed to reach the subscribers inbox. See pricing, Marketing automation software. Why write for us. What will you get If you write for us. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers which certainly didn't disappoint. Keeping them only skews your open rates down and increases the number of people marketing your emails as spam. Subject Line: Use clear, actionable, enticing language that is personalized and aligned with the body of the email. If you send a discount coupon for your product to subscribers that dont even know how to diagnose their problem, youll probably lose them. Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email. Here's what we look for in our posts: Practical, well-researched posts on Marketing and Sales topics such as Email Marketing, Account-based Marketing, Content Marketing, Lead Generation, B2B Sales, SaaS Marketing, B2B Marketing etc. Marketing Executive Marketing Executive is responsible for." LOKER BANDUNG on Instagram: "We are looking for a new team member! Thinking about your buyer persona, what properties do they all have in common? Some things to ask yourself might include: You know who you're targeting and what you want them to do. Sending the right email at the wrong time is detrimental to your bottom line. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email. After you've identified the outcome and the goals you want to hit, you now need to strategize how to provide value to your buyer persona so that they convert, engage, or take the action you want them to take. Provide practical information that solves a problem and creates a realistic way to achieve the solution. We're committed to your privacy. Marketing + "write for us". Promote your content: Use email to share relevant blog content or useful assets with your prospects. This email is personable and reads like you're catching up with an old friend. You can learn how to build an effective email strategy and send emails that people actually want to read. Opening a loop (that will be closed in the body of the email), Using your unique voice to start the conversation. While your goal is to get people to enter their information, it isnt to deceive them. Here's an example of an email I once received from this brand. The call-to-action has arrows pointing to it so that theres no chance of missing it. Instead of saying, "Order your holiday gifts NOW! Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. An email marketing campaign is as effective as its ultimate goal. We publish high-quality articles for free. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box but it was certainly a clever way to get her attention. In this email, the recipient gets a glimpse of what theyre missing by not using Dropbox Paper templates and documents they could begin customizing immediately. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This could be one of your first interactions with your prospect. How did they subscribe in the first place? For more information, check out our. Think of the following five steps as an outline for your email strategy. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action. Fitness expert and trainer Lita Lewisdid just that in this email, where she reconnects with her subscribers and informs them about her upcoming app. I also love the "Tell Us What You Think" CTA at the bottom of the email. Why, dont mind if I do. At the very least, swap out the "Dear Sir/Madam" in favor of their name using personalization tokens. Adjust the time and day that you send your email to see what works best. In addition, it contains an attractive image of the recipe and a quote from one of Mob Kitchens staff members. In other words, deliver the right message at the right time. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. They choose to hear from you. Marketing + "guest blogger". The beauty of Uber's emails is in their simplicity. In other words, they have shown unquestionable purchase intent by either visiting a checkout page or booking a call with your sales team. Another popular type of effective marketing campaign is lead nurturing emails. The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram. Well, this email from UncommonGoods succeeds in creating a sense of urgency by focusing on the value of acting now. As you can see below, the email even advises personal safety a nice touch of care to go with the promise of responsive service. Thats because youre skipping the part where you build trust and develop the relationship. Market your products: Promote your products and services. Lead magnets should be delivered in a digital format. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Think about a lead magnet that is relevant, useful, and makes your prospects lives easier. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Consider what you want your email recipients to take away from the email. But you cant start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list. Avoid using all caps and multiple exclamation points, as well as spam trigger words, like "opt in", "click below", and "order", that are easily detected and marked down by Internet Service Providers (ISPs). Not everyone who opts into your email list is ready to make a purchasing decision. Use a relevant call-to-action to an offer that the reader will find useful. The Process. For instance, when someone downloads your ebook. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear." Not only does this boost your referral traffic, but it also drives visitors whove already shown an interest in your business, making it more likely that theyll act once they get to your site. Whether it's generating more leads, adding a quality backlink, building your brand awareness, or improving conversions -try " SE Insight " that is just right for you! Once someone donates to a charity: water project, her money takes a long journey. Guidelines For Write for Us Education and tech blogs Workflows take autoresponders a step further. This will guide all of your messaging not only on email but across content. Personalization: From the timing of the email (birthday) to the personalized salutation, this email was sent to the right person at the right time. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. They choose your products. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. What Hill is getting at here is that if you're watering down your message to apply to your entire audience, you're leaving opportunity on the table opportunity for creating high-value, specific, relevant content that speaks directly to the recipient. It can also be a softer sell to educate your audience on the value of . It can even be a softer sell to educate . Were your unsubscribe numbers consistent with other emails? Then, there's RCN. Our articles cover platforms such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. Lead nurturing email marketing campaigns. Marketing + "write for me". 1. Add Key Takeaways at the end of your post. Here are some tips for creating an enticing opt-in form: Your form should be branded, stand out from the page, and entice people to sign up. 1)- We will publish your post on our social media platforms. Give specific examples as to why you're drawn to this company compared to its competitors," Elliott says. Free and premium plans. For example, HubSpot's Email Marketing tool allows you to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT. That's quite powerful, wouldn't you agree? There are a number of options you can choose from when it comes to your business's email marketing analytics. The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on in addition to market research. Effective email marketing campaigns are designed for all devices on which users can read their emails desktop, tablet, and mobile. That's why email is such an important channel. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). E-commerce helps small, and large businesses . Subscribe to the Marketing Blog below. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. 1. Well, charity: water took an alternate route. Check out these 10 email marketing tips in 60 seconds: Now that you know the most effective campaigns you can create, grab some inspiration from the masterful email marketing campaigns below. As marketers, we measure everything. "Pssstwe have a question for you." And you've got meticulous preparation to thank for that. Small inclusions like the Explore Venmo" CTA and the benefit-focused copy makes the content feel welcoming and less aggressive. That's what makes a lead take action, right? Ensure that youre following best practices when it comes to avoiding spam filters. Athletic Greens a company that sells green juice in a powder form is that expert in the health and nutrition biz. There are a couple of ways to do this. First you're drawn in with the testimonial at the top, then you're presented with a list of reasons why you should join their Business Bootcamp emphasizing the course is now 50% off. Unless youre a designer and developer on top of being a skilled marketer, templates will save you a ton of time they take the design, coding, and UX-definition work out of crafting your emails. If you are running a sale and are excited to tell the world about it, email is likely your go-to channel. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. But Dropbox found a way to make its "Try out one of our products!" Free and premium plans, Content management software. This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history. getting users to sign up, book a call, continue reading, or add a product to their cart. Think of Workflows like a flow tree with yes/no branches that will execute actions based on the criteria that you set.Workflows have two key components: The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. Parameters to be followed in contents. This ensures that your new subscriber is genuinely interested in your emails and will likely be more engaged. 5. For more information, check out our, 30 Brilliant Marketing Email Campaign Examples [+ Template], Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, Download Now: Free Email Newsletter Lookbook, How to Execute an Email Marketing Campaign, promote upsell and cross-sell opportunities. Learn email marketing best practices from creating a strategy to building a list to tracking results. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. Did you see it move? Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. Any information on your form should be a truthful representation of the offer. For example, it doesn't make sense to promote products if you're emailing a segment of subscribers who are largely in the awareness stage of the buying journey. Check out this helpful video: Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. At the end of the day, the difference between cold email and email marketing is that cold email is designed for one-to-one outreach with the goal of booking meetings, while email marketing is designed for blasting large audiences to nurture them or to get them to convert. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. (Tip: You can find out behavioral and purchasing data using your ecommerce tool, CRM, or CMS.). Its also highly personalized, containing information about the recipients first day as a customer, most frequent tea purchases, and personalized tea profile (spoiler: this recipient would be a super zen herbal tea). Be personable and address your reader in a familiar tone. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. The highest-quality templates come from the most reputable ESPs that have tested them against thousands of alternatives. After Desiree's victory, everyone knew her name. We would be happy to share your tips, lists, tutorials, case studies, guides that fall into these categories. Remember that your lead magnet should be relevant to your prospects. Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right? Not to mention the header does an excellent job of explicitly stating what this email is about. Your buyer persona will not be exposed to your content unless they first click the subject line. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. Some audiences will like bright, eye-catching CTA buttons, and others will prefer a more subtle call-to-action. CRM platform with segmentation capabilities, Good standing with Internet Service Providers, A positive reputation as an email service provider (ESP), Easy-to-build forms, landing pages, and CTAs, Simple ways to comply with email regulations. We like the clever copy on the call-to-action buttons, too. The use of Email in your marketing efforts to market a company's products and services, as well as to incentivize customer loyalty. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. The more you segment your list, the more trust you build with your leads and the easier itll be to convert them later. Not only is the design and copy here top-notch, but we applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Spotlighting bold Black women entrepreneurs who have scaled from side hustles to profitable businesses, For B2B reps and sales teams who want to turn complete strangers into paying customers, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. We will not republish anything that's been published elsewhere. Write for us, become a contributor. At the end, it includes a direct quote from Athletic Greens nutritionist. Or do they want a personalized experience as though you're talking directly with them? It uses a grid layout thats simple and user-friendly to demonstrate their product as a diverse solution. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. Great companies are always evolving, and your customers expect to experience change. You may be running a seasonal campaign that only requires one or two emails, or you might be building a long-term top-of-mind nurturing campaign. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. Readers have at least one actionable takeaway from each post. Tutorials/case studies. This provides a solution and allows the recipient to build camaraderie with their coworkers. All submissions must be unique and original. Determine the timeline you want the campaign to run. 100 Email Subject Lines We Actually Clicked. Free and premium plans, Sales CRM software. Then, instruct them to take that action and set expectations for what will happen when they do. I love on-demand podcast app Luminarys Find Your New Favorite" emails. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. Clinton, TN. Here are a few ways to personalize your emails: Automation is putting your list segmentation to use. Now that you understand the steps to creating an email marketing strategy, we'll look at what's involved in building your email list. Do you have the inspiration that will challenge our readers? Have a new product or project in the works? Overall, email is an effective promotion channel for the high-value content you create on your website. On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work namely, marking them all as unread without reading or unsubscribing altogether. We also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Now to the fun part: filling your email list with eager prospects that are excited to hear from you. Email can help you spread the word about your brand, products and services by sharing valuable resources, educational content, news, updates and more with subscribers. Plus, the timeframe can be modified based on the business model. It's imperative to make a plan before you start emailing your entire customer database. GDPR is about giving your customers the right to choose. Wrapping Up. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. Heres the step-by-step process for A/B testing your emails: Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work. They choose your emails. Evaluate whether the email you sent is aligned with your brand. In fact, intentional and well-placed imagery can increase click-through rates, so put thought into not just what you want to say but how you want to say it, using visuals to support your message. We share every post with our content promotion tool. These are the automated emails you get in your inbox after taking a certain action on a website. What went well vs. not well? Make SEO and Digital Marketing Industry your primary focus. More than half of US households subscribe to multiple streaming channels. However, according to Constant Contact, the average ROI for email marketing is $42 for every $1 spent. The subject line Olivia Rodrigo made you something special already entices clicks, because only fans of the artist received this email. I have to say, I'm a sucker for GIFs. How does your CRM describe those properties? 100% Original concepts, compelling arguments, and high-quality writing. Not only is the design super eye-catching without looking cluttered but the home items are user-made. It answers any questions a potential customer may have about why Athletic Greens works and whether its worth adding to ones routine. Include directions on how to do this in your welcome email. This email uses a professionals expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase. The point of your email list is to eventually guide subscribers to a paid offer. That means you don't have to go hunting to find the most interesting part of its blog posts you know exactly where to look after an email or two. There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing, and Constant Contact. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. We love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. These are just some of our favorite emails. Buoy, a company that creates water infusion products, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This is a technique to share your interesting writings with a large number of the audience around the world. Include specific metrics in your goal so that you can determine if your campaign was a success based on quantitative data. Keep company records to prove GDPR compliance. With this in mind, the key to a great email marketing campaign is identifying your audience and using email segmentation to ensure you're delivering to the right people at the right time. This simple, timely email really does feel like it's coming from a friend, which is why it's so effective. The great thing about autoresponders is that you can set it and forget it. Make it easy for contacts to unsubscribe from your list or update their preferences. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take. Writing in the second person means using the pronouns "you," "your," and "yours." For example, "Before you leave in the morning, remember to bring your jacket." It means you orient the copy towards the reader, not yourself. To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Your email campaign can be made up of multiple emails, so consider taking your email recipients on a journey with each email serving a single purpose. It includes the date the recipient signed up, the number of mornings spent together, and even the number of minutes the user has spent reading the newsletter. Here are the ways to ensure that your emails are CAN-SPAM compliant: Please note: This is not to be confused for legal advice. Free and premium plans, Operations software. You want to excite readers with the offer. It combines humor with a low-stress, low-friction solution. Perhaps the best reason to use email marketing is that you own the channel. Notes . 3)- We will share your post on our groups, that will boost traffic on your website. The best part? Not all email lists are created equal. You need people to email, right? Create two versions of the email: one with and one without the variable. A 2021 report by Litmus revealed that 80% of customers are more likely to make a purchase from a brand that provides personalized experiences. Marketing + "guest blog". The one that you use ultimately depends on your use case. Sales promotion emails. When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. This email is just as delightful as drinking the real thing. The colors are bright, and it's not too hard to scroll and click notice how each podcast row is large enough for me to hit with my thumbs. That's why HubSpot created this free email planning template to help you iron out who you're emailing, who you're suppressing from your contact list, and what the email's message is. Moreover, the content must be straightforward and focused on email marketing write for us. Our quarterly publication reaches 5,000 homes . Now that you know who youre emailing and whats important to them, it will be much easier to send emails with personalized touches. Analyze your results and keep only the version that performed better. This is one of your first impressions of your new lead make it a professional and positive one. Contribute a guest blog today. See the FTCs site for more specific legal information regarding CAN-SPAM laws. Our primary focus is digital marketing including content marketing, SEO, social media and email marketing. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. How to Create Email Newsletters That Don't Suck. Personalization: Write every email like youre sending it to a friend. In most cases, you'll want to add a call-to-action (CTA) for them to take further action. It will build trust and ensure you stay top of mind for your audience. Automation helps save time, but it should never be at the cost of the experience. You may also even consider follow-ups based on the actions that each recipient takes. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. When people talk about email marketing, lots of them forget to mention transactional emails. We love TheSkimm's daily newsletter especially its clean design and its short, punchy paragraphs. Comply promptly to a contacts request for access to their data. You have no excuse for sending generic emails that dont make your leads feel special. Download the template now to get your email campaign planning organized. Consider the experience. Remember, if you're taking up your audience's time and inbox space with another email, your message must have a point to it. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer. Founders Bhavik Bansal. Consider where your audience is in their buying journey and provide the type of content that they'll find useful. You should decide how far apart youd like your emails to be sent, say every few days or weeks or even months. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. An email marketing report is a spreadsheet where you can record your results in one place to help you make inferences from your KPIs and take action to improve them. The email offers up two different ways to pick up a gift card in store or online in an effort to avoid excluding anyone. The first step in segmentation is creating separate lead magnets and opt-in forms for each part of the buyers journey. We talked about segmentation briefly above. But to make the most out of your efforts, you should use a planning template to organize all of your campaigns in one place. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. You cant expect to receive an email address without exchanging it for something valuable. Kevin Kelly is the New York Times bestselling author of multiple books, including The Inevitable, Cool Tools, and Vanishing Asia, as well as being a Technologist Senior Maverick at Wired Magazine and co-chair of the Long Now Foundation.His latest book Excellent Advice for Living: Wisdom I Wish I'd Known Earlier.. You can listen above or on your favorite podcast app or read the notes and links . An email marketing provider (ESP) is a great resource if you're looking for any level of support while fine-tuning your email marketing efforts. Decide how often you plan to contact your list and inform your audience upfront. Your contacts will likely miss all of your emails. That way, your contacts are automatically divided into separate lists. Place visible unsubscribe links within your emails. Different email campaigns will have different outcomes, requiring different tactics to get there.

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