premier league viewing figures china

China has the most Premier The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. Please do not hesitate to contact me. "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". However, this is all speculation. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. personalising content and ads, providing social media features and to Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Are you interested in testing our business solutions? UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. Philadelphia and Raleigh tied for fourth place. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. If you are an admin, please authenticate by logging in again. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Compare Standard and Premium Digital here. Stay informed and spot emerging risks and opportunities with independent global reporting, expert Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. Since then, things have been ramped up several notches. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? Follow @Eddydove on Twitter to continue the dialogue. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. We want as many people They will continue to drive up transfer fees and wages, squeezing the football economy further. China a cash cow for Red Devils According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, ZZ leaves Charlton in search of Premier start A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. Show publisher information Statista. The J. This is significant, and could be the key to China's aspirations of domination on the world stage. The level of emotion now seems incredible to behold. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. A contract has been signed with Tencent Sports after its For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Create your account and get enhanced access to all the latest stories. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. Standard Digital includes access to a wealth of global news, analysis and expert opinion. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. Just not 14 million people. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The If you did, youd have been counted as a viewer up to 10 times. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Charlton: China's World Cup misery saddens me organisation While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. The audience across Africa was 290m. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Heres why China poses a serious threat to European dominance. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. WebIn China, Premier League audiences were 6% up on last season. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. We want as many people as possible to see Premier Leagues matches. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. 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The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. and other data for a number of reasons, such as keeping FT Sites reliable and secure, So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. May 29, 2021. For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. Check if your Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Norfolk was second and Cincinnati was third. Now, China has begun to tread on Europe's toes in even more emphatic fashion. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. AFP. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. The total and average attendances only covered regular season games. commentary and analysis you can trust. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. It really is the Best League In The World. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. It was their primary subscription driver for many years, after all. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. Wow, 14 million people watched two Premier League games!!! Obviously, this isnt true. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. In, Sports Media Watch. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. The latest rumours and stories from around the world of football. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. (Image: VALERY HACHE/AFP via Getty Images). This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. If there is too much football on TV, this may be reflected in the viewing figures. Learn more about how Statista can support your business. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. statistic alerts) please log in with your personal account. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. For a full comparison of Standard and Premium Digital, click here. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. From there it all gets a bit weird. Sports Media Watch. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Business Solutions including all features. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City Related readings: As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. Or by navigating to the user icon in the top right. Repucom, Premier League Fan Survey 2011/12. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. But why has Asia become such a hot bed for Premier League fervour? The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season.

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