the commitment trust theory of relationship marketing pdf

/P 14 0 R >> << 235 0 obj /C /Normal /P 715 0 R /A 903 0 R /A 847 0 R >> /Pg 28 0 R 246 0 obj /S /bibliography << 122 0 obj /K 78 193 0 obj endobj /C /Body#20Text#20Indent << << >> It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. /TT0 468 0 R /P 597 0 R Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /Count 7 /S /Normal 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R 295 0 R 296 0 R 297 0 R 378 0 obj /S /Normal the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /K 53 endobj /A 851 0 R >> /A 541 0 R This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. /S /Normal 428 0 obj /C /Normal /S /Normal /P 593 0 R /K 6 /K 60 endobj /A 937 0 R /MediaBox [0 0 612 792] << /Type /Page 393 0 obj 245 0 obj endobj 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R 2011-04-06T23:11:49+01:00 << endobj /A 740 0 R 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R << /C /Normal << /S /Normal /A 619 0 R >> /A 931 0 R /P 912 0 R /S /Normal /S /Normal /K 87 /Pg 28 0 R /K 21 /A 806 0 R /Pg 27 0 R 167 0 obj 190 0 obj /Pg 28 0 R /K 117 << << /C /Normal /S /Normal << 74 0 obj endobj /C /Normal 397 0 obj >> /K 41 To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. << >> /C /Normal /S /Normal ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /MediaBox [0 0 612 792] >> /A 885 0 R endobj >> >> 314 0 obj 340 0 obj /P 14 0 R endobj /P 707 0 R <> /C /Normal endobj endobj /K 2 >> endobj /SubType /HF << /C /Normal endobj endobj << 386 0 obj << /Type /Pages endobj /K 28 endobj /A 518 0 R 211 0 obj >> /S /Normal /Pg 28 0 R endobj << /P 799 0 R endobj /ProcSet [/PDF /Text] /Rect [510.324 617.094 549.0 629.106] Veloutsou et al. /K 60 endobj /A 617 0 R 69 0 obj /A 766 0 R /A 576 0 R /A 933 0 R << /S /Heading#201#2CHeading#201#20Char /A 560 0 R >> /P 14 0 R /A 853 0 R /Pg 28 0 R /P 739 0 R 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R /Pg 28 0 R 402 0 obj /K 57 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 60 0 R 61 0 R 62 0 R 63 0 R endobj 103 0 obj 19 0 obj 223 0 obj << /CS0 [/ICCBased 466 0 R] 180 0 obj >> 68 0 obj >> >> << >> /S /Normal /First 456 0 R /P 992 0 R << >> endobj /Pg 27 0 R /bibliography /P /P 14 0 R endobj /C /Body#20Text#20Indent << >> /Font << 242 0 obj /K 3 /TextIndent 36.0 >> /C /Normal /Pg 28 0 R >> 42 0 obj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 115 0 obj /C /Normal /Title (2003) /P 908 0 R /Pg 28 0 R >> >> /C /Normal >> /K 29 >> endobj /P 14 0 R /GS0 467 0 R 97 0 obj /S /Superscript /Pg 27 0 R /C /Normal >> /A 960 0 R endobj /Pg 27 0 R >> /C /Normal /S /Normal >> /Pg 23 0 R /C /Normal /SpaceAfter 0.0 /S /Normal /P 662 0 R /C /Normal 209 0 obj /A 647 0 R /P 902 0 R 351 0 obj 307 0 obj endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream /C /Normal /Last 18 0 R /P 14 0 R /Pg 31 0 R /Pg 27 0 R /K [213 0 R 26] endobj /Page#20Number /Span 404 0 obj /A 639 0 R <> << endobj 319 0 obj /K 13 /S /Normal The Commitment-Trust Theory of Relationship Marketing Author (s): Robert M. Morgan and Shelby D. Hunt Source: Journal of Marketing, Vol. /K 14 /K 2 /P 707 0 R /Pg 27 0 R /Prev 9 0 R /S /Normal /Pg 21 0 R /C /Normal endobj /TextAlign /Justify 92 0 obj /C /Normal /TT1 469 0 R /A 839 0 R endobj >> /Pg 27 0 R 300 0 obj /A 494 0 R /A 613 0 R << /S /Normal << /P 14 0 R 264 0 obj /K 6 /A 571 0 R << 366 0 obj /A 955 0 R << 24 0 obj /P 717 0 R /URI (mailto:scholarworks@csusb.edu) /Contents 477 0 R /S /Normal /C /Normal << /A 879 0 R /P 14 0 R /EndIndent 0.0 /Pg 30 0 R >> /S /Normal /P 14 0 R /A 530 0 R /P 671 0 R /Type /OCG /C /Normal /Dest [17 0 R /XYZ 0 664 0] /S /bibliography endobj /A 712 0 R endobj /S /Normal /A 833 0 R endobj /StructTreeRoot 6 0 R /A 645 0 R << << >> /C /Normal /S /bibliography /SpaceBefore 12.0 << << /K 83 /Pg 28 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /C /Normal /Type /StructTreeRoot /K 96 >> >> /C /Normal /A 784 0 R /S /Normal /C /Normal endobj /A 889 0 R 414 0 obj To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. endobj /P 701 0 R /Rotate 0 endobj >> endobj >> /A 678 0 R /Resources << /K 20 /P 842 0 R /P 785 0 R endobj /A 786 0 R /Font << /C /Normal endobj /Name (HeaderFooter) /Pg 27 0 R /P 14 0 R /P 14 0 R /Pg 27 0 R /K 27 /Pg 27 0 R /CropBox [0 0 612 792] >> /C /bibliography /K 1 311 0 obj /A << /S /Normal >> /A 581 0 R /C2_0 475 0 R /A 570 0 R 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R >> /P 795 0 R /A 957 0 R /MC0 472 0 R endobj /Pg 27 0 R /Pg 28 0 R /MediaBox [0 0 612 792] /Resources << /Rect [0.0 763.81604 612.0 792.0] YnAd. /P 713 0 R >> endobj /K 3 /Creator (Acrobat PDFMaker 6.0 for Word) /A 702 0 R /K 4 9T ad0(`9B""#M2e The presence of trust improves the chance of successful service performance. << /K 6 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /S /Normal This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. /S /Normal /P 14 0 R 49 0 obj >> /Paper#20title /P << Xf`s` cimlai hyjangos, `omjmny) r`qugr`s mj` tm l` a trust`h ommp`ratmr (gj smn`, j`twmrk). /Rect [81.0 646.991 294.048 665.009] 191 0 obj >> 59 0 obj /Properties << /P 14 0 R 239 0 obj We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. /S /Normal /K 28 endobj JRAPublish 3.000 << >> /GS0 467 0 R /C /Normal /P 994 0 R /Pg 28 0 R /S /Body#20Text /Pg 29 0 R /K 54 /S /Normal endobj /C /Normal /C /Normal >> /A 563 0 R >> >> >> /C /Body#20Text endobj /Pg 29 0 R << 4 [70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R] /C /Normal /Pg 27 0 R 112 0 obj << endobj >> /P 630 0 R >> /C /bibliography >> 280 0 obj View PDF; Download full issue; Procedia - Social and Behavioral Sciences . /Pg 31 0 R 33 0 obj /P 695 0 R /S /Normal /Type /Action 80 0 obj /C /Normal /P 691 0 R 422 0 obj >> /WritingMode /LrTb 256 0 obj /Pg 27 0 R /A 911 0 R /A 598 0 R /S /bibliography /A 575 0 R << << << <> << /K 84 Using 62 field interviews from participants at different levels of each organization, the paper develops a model of buyer-seller problem solving based on interpersonal relationship literature. /CropBox [0 0 612 792] >> >> /C /Normal /C /Normal /K 51 289 0 obj >> >> << /A 567 0 R /Pg 27 0 R 298 0 obj /S /author /C /Normal /S /Normal /C /Normal /SpaceBefore 12.0 << /K 64 /Border [0 0 0] endobj <> 32 0 obj 360 0 obj In the Relationship Marketing paradigm the concepts of trust and commitment are frequently under investigation. 337 0 obj endobj Economists speak of competitive theory, of pure and perfect competition. >> /P 640 0 R /P 830 0 R /P 14 0 R /S /Normal endobj endobj /A 522 0 R 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R endobj endobj /A 772 0 R /A 627 0 R %PDF-1.4 % /C /Normal /K 82 /P 946 0 R /C /Normal >> /S /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /P 14 0 R /P 813 0 R The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. 383 0 obj /K 27 The present study investigates the concept of commitment. /S /Normal /P 603 0 R /S /Normal >> /Pg 27 0 R >> /Pg 31 0 R /K 31 /A 929 0 R /P 942 0 R >> /Dest [17 0 R /XYZ 0 556 0] << << commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. >> 75 0 obj /MC0 472 0 R 55 0 obj endobj << 364 0 obj /Pg 28 0 R /K 18 312 0 obj /S /Normal Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. /A 843 0 R /C /Normal /Pg 27 0 R /K 26 /Count 1 endobj /A 951 0 R /K 0 /S /Normal >> endobj /Type /Annot /C /Normal /Pg 27 0 R /K 7 /S /Heading#201#2CHeading#201#20Char /Type /Annot /Pg 28 0 R /P 14 0 R /TT0 468 0 R /C /Normal /A 609 0 R /P 721 0 R /S /URI >> >> << 198 0 obj /C /Heading#201#2CHeading#201#20Char << /Pg 27 0 R /K 36 /K 10 434 0 obj 375 0 obj /P 956 0 R /P 689 0 R /K 11 /TOA /TOC 365 0 obj endobj 127 0 obj /K 50 endobj /S /Normal /C /Normal endobj /A 498 0 R /First 18 0 R endobj >> endobj /StartIndent 0.0 /C /Normal 156 0 obj /Pg 27 0 R /P 892 0 R /C /Normal 334 0 obj These constitute mediating variables between ethics and performance. /C /Normal /S /Normal 323 0 obj /A 768 0 R /C /Normal << << >> /Font << /Pg 28 0 R B. Commitment-Trust Theory This study is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt [9]. endobj endstream endobj 34 0 obj <> endobj 35 0 obj <> endobj 38 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 16637/Subtype/Image/Type/XObject/Width 2076>>stream /K 30 /C /Normal >> /Next 10 0 R /Rotate 0 >> /P 14 0 R endobj /K 47 /P 618 0 R /Pg 27 0 R >> << >> >> /Type /Annot /P 208 0 R /K 80 436 0 obj /P 809 0 R /C /Normal /P 14 0 R /Pg 27 0 R /A 562 0 R >> /S /Normal /WritingMode /LrTb 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R endobj >> << << /P 14 0 R /S /bibliography << /S /Normal /K 2 /S /Normal /S /Normal /A 513 0 R /Next 19 0 R /C /Normal /A 724 0 R /TT0 468 0 R /P 747 0 R /S /Normal /Pg 28 0 R /A 559 0 R /P 790 0 R /C /Normal Trust and commitment are central to the relational mediators model of relationship marketing. /C /Body#20Text#20Indent /MediaBox [0 0 612 792] endobj /A 587 0 R << >> 204 0 obj endstream endobj 53 0 obj <> endobj 42 0 obj <>stream /S /bibliography endstream endobj /P 975 0 R /C /bibliography /C /Normal /Pg 27 0 R /C /Normal /P 14 0 R /A 972 0 R >> >> /Pg 27 0 R 66 0 obj /P 683 0 R << 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /P 14 0 R /Pg 27 0 R endobj /C /bibliography << /SpaceAfter 6.0 /P 14 0 R >> /A 492 0 R /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /K 46 /C /Normal /S /Normal /P 729 0 R /K 22 /S /Normal /S /Normal /Parent 11 0 R >> /TT0 468 0 R << endobj >> /CS0 [/ICCBased 466 0 R] >> >> endobj >> /P 956 0 R /C /Normal /K 20 endobj JRAPublish 3.000 /S /Normal <> /P 14 0 R /K 58 endobj 322 0 obj 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R /A 566 0 R /S /Normal 274 0 obj /Contents 474 0 R 36 0 obj /P 932 0 R /A 966 0 R >> /S /Normal /A 845 0 R /C /Normal << /K 64 << 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R 2 0 obj << /C /Normal /K 48 /A 509 0 R 45 0 obj /P 628 0 R endobj /S /Normal << uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f /A 792 0 R /Pg 27 0 R >> /P 14 0 R /A 947 0 R >> << Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. /C /Normal >> << /S /Normal endobj /C /Normal /MediaBox [0 0 612 792] /P 660 0 R >> 433 0 obj endobj /C /Body#20Text#20Indent << /C /bibliography endobj 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /S /bibliography /StartIndent 0.0 Download PDF. /TextAlign /Justify /K 11 /A 602 0 R /P 844 0 R << /F4 451 0 R /P 965 0 R << /A 962 0 R /C /Normal /C /Normal /P 14 0 R endobj /C /Normal /SpaceAfter 18.0 /Type /Annot /C /Normal /S /bibliography /Pg 27 0 R /C /Normal /Parent 12 0 R /C /Normal 267 0 obj << /Pg 28 0 R _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." /Pg 28 0 R << /S /Normal /C /Normal Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. /P 14 0 R /S /Normal 189 0 obj /Pg 28 0 R >> /TT0 468 0 R 432 0 obj /CropBox [0 0 612 792] /A 899 0 R 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). /C /Normal 247 0 obj /C /Normal /Pg 28 0 R << /C /bibliography 106 0 obj << >> 10 [201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 429 0 R 208 0 R /S /Normal << /A 778 0 R /TT2 470 0 R 231 0 obj /S /Normal /S /Normal /ExtGState << /S /Normal /Resources <> /Pg 27 0 R 421 0 obj >> /C /Normal /S /Normal Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. endobj /Pg 26 0 R /CropBox [0 0 612 792] /S /Normal >> 276 0 obj 67 0 obj /K 1 ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." /C /bibliography What is dark about the dark-side of business relationships? << /S /Normal /A 548 0 R << /Rotate 0 /InlineShape /Figure /K 1 >> << endobj 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R /P 626 0 R << /K 30 /A 659 0 R /Body#20Text#20Indent 33 0 R /A 578 0 R 327 0 obj >> endobj /Pg 28 0 R << >> /P 967 0 R >> << /A 692 0 R /MediaBox [0 0 612 792] /Pg 31 0 R /S /Normal /C /Normal >> /A 770 0 R /K 77 The Commitment -Trust Theory . 173 0 obj /A 504 0 R /C /Normal >> /S /bibliography >> /O /Layout >> /C /author >> /TextIndent 0.0 /P 866 0 R /A 573 0 R endobj << /OCProperties << /TOFI /TOCI endobj /S /Normal /K 98 225 0 obj >> 405 0 obj /C /Normal /A 555 0 R /Pg 28 0 R << /Pg 23 0 R >> /P 916 0 R /PageElement << /C /Normal /K 77 200 0 obj /A 748 0 R /Outline /Span endobj << /C /Normal << /K 1 304 0 obj 44 0 obj endobj /S /bibliography /MC0 472 0 R /C /Normal /Pg 27 0 R /S /bibliography >> /K 496 0 R (2002, p. 437) argued that the commitment-trust theory /Pg 23 0 R 372 0 obj /ProcSet [/PDF /Text] /A 829 0 R Our goal is to establish a conceptual model representing the different relationships. To learn more, view ourPrivacy Policy. >> /K 97 >> /C /Heading#201#2CHeading#201#20Char /K 59 >> /ParentTree 15 0 R /Pg 21 0 R 174 0 obj /K 74 /A 750 0 R 111 0 obj /P 874 0 R endstream endobj 43 0 obj <>stream >> endobj /C /Normal >> 60 0 obj >> /C /Normal 87 0 obj >> >> << /P 954 0 R /Pg 28 0 R /Pg 27 0 R << ABSTRACT: The study proposes a dual domains model which describes the linkages for various types of justice with satisfaction, trust and commitment in relationships between retailers and suppliers. << /C /Normal /C /abstract /S /URI /P 624 0 R endobj endobj >> endobj << /ColorSpace << /K 68 >> /C /Normal >> /K 103 /A 596 0 R /C /Normal /Outlines 4 0 R endobj /S /Normal /C /Heading#201#2CHeading#201#20Char /C /Normal /S /Normal /C /Normal << /C /Heading#201#2CHeading#201#20Char >> >> << endobj endobj /A 993 0 R << /C /Normal /A 569 0 R /P 852 0 R /TT1 469 0 R endobj /Type /Page /C /Normal /S /Normal /C /Normal 148 0 obj /A 495 0 R /MC0 472 0 R 12 0 obj /ExtGState << /S /Normal /Border [0 0 0] 130 0 obj << /K 3 /Pg 27 0 R /A 913 0 R << endobj >> /S /Normal 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R << /Pg 27 0 R << /S /Normal << /K 118 /Font << /ColorSpace << >> endobj >> >> >> Enter the email address you signed up with and we'll email you a reset link. /Pg 27 0 R endobj /A 605 0 R 295 0 obj endobj /C /Normal /A 532 0 R /Title (Communications of the IIMA) /EndIndent 0.0 /S /Normal << >> << /A 991 0 R 342 0 obj >> /StructParents 5 /A 802 0 R /K 67 >> << endobj /Pg 27 0 R >> << /Pg 30 0 R Extant research suggests that trust enhances commitment, as a trusted partner is so highly valued that a channel member will invest in the relationship and put forth efforts to maintain that relationship. << /C /Normal /ProcSet [/PDF /Text] 22 0 obj /P 14 0 R 367 0 obj /C /Normal /A 565 0 R You can download the paper by clicking the button above. /P 856 0 R << endobj endobj >> /ColorSpace << >> {*g$\?TaL3. /S /bibliography /C /Normal 139 0 obj /Rect [123.813 144.141 303.606 153.15] >> endobj /K 7 /A 661 0 R endobj /S /Normal /S /Normal /StartIndent 0.0 /Rotate 0 /S /bibliography /A 641 0 R endobj By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. /A 682 0 R /K 29 /Pg 28 0 R 236 0 obj /EndIndent 0.0 324 0 obj >> 419 0 obj /K 99 /Pg 27 0 R 395 0 obj 344 0 obj endobj /P 14 0 R The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R /Pg 26 0 R /Type /Page 211 0 R 212 0 R] relationship orientation, trust . 240 0 obj /S /Normal /S /Normal << endobj << /C /Normal }Z H3FAaeE>\"?.p`\L$B"". A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. /P 902 0 R >> << /C /Normal >> /Properties << /A 794 0 R /A 552 0 R endobj /S /Normal 70 0 obj << << /S /Normal /K 116 >> /S /Normal /Resources << /P 14 0 R 52 0 obj /Contents 483 0 R /P 14 0 R /S /Normal /StructParents 4 429 0 obj /S /Normal 126 0 obj /Pg 28 0 R /A 986 0 R /GS0 467 0 R /S /Normal /A 690 0 R << The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /A 505 0 R /A 487 0 R /P 14 0 R /K 67 /S /Heading#201#2CHeading#201#20Char Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /Pg 27 0 R /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] >> endobj << After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires . /P 697 0 R /C /Normal /C /Normal << /C /Normal endobj /Pg 28 0 R >> /Rotate 0 /A 666 0 R /Pg 30 0 R 53 0 obj /Pg 28 0 R 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R /P 803 0 R /Pg 22 0 R /K 101 /A 919 0 R endobj 371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R /TT0 468 0 R /S /Heading#201#2CHeading#201#20Char /P 725 0 R /CS0 [/ICCBased 466 0 R] /K 39 <> /Pg 28 0 R << /Pg 27 0 R /S /Normal /Pg 27 0 R endobj /A 782 0 R /S /Normal /K 17 << /Pg 21 0 R 38 0 obj /Type /Annot /ExtGState << << 292 0 obj /K 78 These constitute mediating variables between ethics and performance. 151 0 obj % endobj 318 0 obj /O /Layout /K 16 /P 858 0 R 162 0 obj /Border [0 0 0] >> >> /S /Normal >> /S /bibliography 301 0 obj /Pg 25 0 R 277 0 obj << /A 499 0 R uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 endobj >> << /Pg 24 0 R >> /S /Normal << /S /Normal >> /S /Normal /S /Normal /P 14 0 R /S /Normal >> /TT2 479 0 R /ProcSet [/PDF /Text]

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