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Your email address will not be published. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Also Santander and Ant and Dec dont care what you think, said another. Getting this idiot to advertise your product. Registered in England and Wales. The technical storage or access that is used exclusively for anonymous statistical purposes. 5 questions I wish Id asked as a junior marketer: Santanders Keith Moor, Inside the launch of RBSs mobile banking brand B, Les Binets five keys to maximising profit in tough times, HSBC, Walkers, Qantas: Everything that matters this morning, Marketers have the best view of how brands can achieve their ethical goals, Why brands are banking on new store formats amid cautious return to the high street. Lets be honest, no one really likes bills, but origami bills - well thats more like it. Ant and Dec admit they nearly split last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Jamie Oliver shares emotional tribute following sad death: I cant believe Im writing this, Richard Madeley reveals wife Judy is sleeping in spare room as he thanks GMB viewers for advice, Im A Celebrity South Africa viewers share same theory as new arrivals announced. He enthuses: "Lets be honest, no one really likes bills, but origami bills - well thats more like it.". Well said Val. Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx, Ocean Outdoor UK hires new marketing director, Cat-vertising: 5 purr-fect cat ads that will leave you feline fine, Royal Mail challenges myths and misperceptions around the sustainability of mail, Bear Grylls joins forces with Jack Wolfskin, Nissan unveils star-studded content series Electric Away Days, Channel 4 and Spotify team up to offer music fans personalised recommendations. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience. Registered in England. . 2023 Copyright Marketing Beat. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. Its @antanddec off the telly. They make my blood boil. CEO Dec has an incredible banking. This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. after Ant McPartlin was fined for drink driving. Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. The Santander commercial has an amazing cast of well-known actors and actresses. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. Cameras went behind the scenes at the. Ant and Dec are reported to have signed a 40million, three-year deal with ITV earlier this year. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". The Santander press office operates from 8.00am to 6.00pm. The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. Only just transferred from Bank of Ireland to Santander. Decs big idea is to help customers feel better about their household bills by making them more interesting. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. Your email address will not be published. Santander rebrands as Antandec marking the duos return to TV. The latest 'Bank of Antandec' campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. Santander is now launching the second instalment in the campaign, created by Engine, which shows Ant and Dec at a press conference fighting a copyright infringement claim from another bank. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. Our Financial Services Register number is 106054. Good job whoever pitched and approved this. Despite this, over six in 10 UK children and young people say they havent yet received any financial education at school, resulting in many children feeling unprepared for money challenges that may lie ahead. Privacy Policy, Who is the origami expert in the santander advert. The line 'Hammer time' changed to 'Scammer time.' British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. Reading some of the comments on here are childish. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. The agreement means they will be paid the sum to host Britain's Got Talent, I'm A. Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. And the more we let it back in the room, the more funny, famous and memorable it became. extra campionario Ant & Dec's Pre-Dection | I'm A Celebrity.Extra Camp: 210 Likes: 210 Dislikes: 25,554 views views: 1.03M followers: Entertainment: Upload TimePublished on 23 Nov 2016 The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. A specially-created TikTok campaign featuring Ant and Dec and five influencers using a scammer pants filter will launch next week. A video of Ant and Dec from ITV on. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. Santander Advert Actor: Who is Origami Man? The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. Little do they know that pesky other red bank has got there first. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. The overall takeout being Stop and think. A TikTok-branded campaign featuring Ant and Dec and five creators using the 'Scammer pants' filter will also launch the following week. The Geordie duo are . Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. We are confident that we have done our due diligence on the partnership and although we appreciate that not everyone may be a fan of the duo, the reaction among both the public and our colleagues has been overwhelmingly positive.. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! Even the silliest of ideas should be taken seriously. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. We are not impressed. Santander is saying they do things differently. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. Banking scams cause untold damage and misery, even suicides. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. When you either read comments on our intranet or speak to people in branches [you can see] its given people a real injection of positivity.. The campaign, which launched in December, stars the duo promoting . Xeim Limited, Registered in England and Wales with number 05243851 We know how ruthless scammers are and the impact they have. Get Me Out of Here! www.santander.co.uk. Theyre not straight laced product banking ads.. At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. Ant and Dec's hilarious series of adverts for banking giant Santander have continued - with a new TV spot that sees them enlist a professional origami expert. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. Meet the Cast of the Santander Commercial. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. Ant And Dec Santander Advert Cast. Anyone notice how Freeview have muted out any mention of Colin calling the other alien character a queen, presumably for obvious reasons. I bet u would quickly more on if it was your family member or a celeb you really love. Keith Moor, Santander's chief marketing officer, said: "We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. We use cookies to enhance your browsing experience and analyse our traffic. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. Watch the ad again and understand the irony. Im A Celebrity South Africa star Helen Flanagan shocks viewers with behaviour tonight. Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. It has been used in many ads like Cheetos Super Bowl commercials. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. . What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-. Welcome to the Digital Spy forums. Outside of these hours please call 0800 5877708. By clicking "Accept", you accept all cookies. Santander and the flame logo are registered trademarks. All rights reserved. This advert is literally showing its a joke to them. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All Rights Reserved. The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. This time the boys are on a mission to help customers spot scams before they fall victim to them. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. Privacy Policy. : r/britishproblems. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. I think I need a drink now. Please make it stop. - to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. In the advert, Ant and Dec explain that their TV careers were really just a gateway to their true passion banking. They must really need the money to make such idiots of themselves. When launching the campaign, Santander not only wanted to improve consumer perceptions but also love among staff, something which Parker is confident it has achieved. Listen to article In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you dont miss a story. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. Perhaps Peter Sutcliffe had already turned them down?. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. Required fields are marked *. The partnership was facilitated by leading talent agency YMU Group. The new Google Pixel advert with that loud guy 'Mike' shouting about the photo eraser function is annoying me. more. It launches on Monday 3 June and the. Your email address will not be published. Registered Number 2294747. To close up the account., Someone else said: Time to close my Santander account, methinks., A fourth wrote: Time to change bank account from Santander UK., A fifth fumed: Cringeworthy. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. They then unveil the name of their bank, Antandec, before explaining that they keep their team motivated with free biscuits. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Grow up haters, move on in life. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. Reports indicate that they were paid a whopping 2 million . The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. Genuinely hate this advert. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec, are back on our screens. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. He says: Its about keeping it interesting and we want people to enjoy these ads. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. Nav Sidhu, co-founder and managing director at Sidhu & Simon, added: No longer do you need to go trawling online for money skills materials that often bear little relevance to how children are taught at school, whereas now, for the first time, The Numbers Game is piping financial educational materials directly into classrooms and homes from the most trusted source in educational publishing, Twinkl. I will be going to local Santander. - YouTube A video of Ant and Dec from ITV on Santander advert. Mr drink drive himself. Dec proclaims himself always ready to "open the door" to new talent, and fellow CEO Ant advises him to roll out the service immediately. Your advert about scams and scammers that appeared on our televisions, which is advertised by two idiots dressed in red trousers. 4 min. Your email address will not be published. Santander UK plc. It makes you want to change who you bank with. Made By Dyslexia ad asks AI to think like famous dyslexic thinkers, Scream if you want to go faster: Lovehoney celebrates Masturbation May, Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenals wounds, Tesco Mobiles trusty trolley returns to save the day once again in playful BBH spot, Disney and Spotify collaborate to promote Disney+. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. Interested in creative campaigns? contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Scammer Time' was published in United Kingdom in October, 2022. I see Larry the cat is going to get yet another new boss in his life. 2023 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels. Parker says the marketing team wasnt apprehensive about replicating the success of the first ads, instead arguing its only challenge was to ensure the second instalment stayed fresh. Santander TV Advert for Ant & Dec 2020. The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. Why is he so unnecessarily loud in it? A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. It was created for the brand: Santander, by ad agency: House 337. Santander wants to make its purpose more tangible as it shifts brand positioning. The bank has worked with a number of high profile personalities since 2007, including Olympic gold medallist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank. The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. We also have several accounts with them. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately To receive more marketing news just like this subscribe to our FREE daily newsletter. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Do we love Ant and Dec? Back to School is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives. It is the first ad campaign featuring the pair since Suzuki pulled creative featuring the pair after Ant McPartlin was fined for drink driving. Ant & Dec as PJ and Duncan in Byker Grove. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. All rights reserved. Doing a bank. WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. If youd like to join in, please sign in or register. This made me laugh. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Ant & Dec are a British television presenting duo, consisting of Anthony McPartlin (born 18 November 1975) and Declan Donnelly (born 25 September 1975), from Newcastle upon Tyne, England.Formed after their meeting as child actors on CBBC's drama Byker Grove, they performed together as pop musicians PJ & Duncan, the names of their characters from the series. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. Now they're back for Santander - with their "bank of antandec" - courtesy of Engine Creative.