nascar viewership by year

Try a week on us. Weve been partners with Fox for 20-plus years. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. I think that you will see us take a hard look at race lengths over the course of the next two or three years. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . Sunday's NASCAR race was the most watched sporting event of the weekend. After years of decreasing numbers, a boost in viewership is very positive. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. Certain races you could name are more tradition-rich than others. That was a concession NASCAR made for the big contract. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Chase Elliott, for example, recently voiced his opinion on the matter. Fair to say midweek races are probably an idea thats come and gone? Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Be the first one to comment on this story. (Nielsen estimates from ShowBuzz Daily 4.25). You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. statistic alerts) please log in with your personal account. (Photo: David J. Griffin / Icon Sportswire via Getty Images). With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. I have been around and covered NASCAR for over two decades. This year's race at . Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. Prior to 2019 ratings are also across NBC and NBCSN. Every sport has a very passionate fan base. So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Get in touch with us. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. They did not find their way into the 2022 schedule. So if you can say that it's you and the NFL in terms of stability of your audience. Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Too many breaks in the race for me to keep watching. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. Whats been the reaction from teams as you walk them through this? The ideal entry-level account for individual users. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. Please create an employee account to be able to mark statistics as favorites. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. We are one of the properties that are really, really working for them. (The Athletic obtained data that confirmed Herbsts point). By the measurements used today, NASCAR then is in a very good place. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. In some ways the Recession came at a most inopportune time for sports TV. It's also down from March 2019 numbers. A paid subscription is required for full access. There are also financial tradeoffs to that as well. Chart. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Last year, Indys start time was 1 p.m. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. to incorporate the statistic into your presentation at any time. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. To use individual functions (e.g., mark statistics as favourites, set There is a push and pull between the media experience sitting back on your couch versus the at-track experience. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. Going against the NFL in the fall can be a tough proposition. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. Thats the first time that has happened since 2009 where well have more network races than cable races. Show publisher information Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. As a Premium user you get access to background information and details about the release of this statistic. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Follow Jordan on Twitter @jordan_bianchi. And they demand a network window. Lets take a look at the data more closely. If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. Then you can access your favorite statistics via the star in the header. It brought a household rating of 2.33 for FOX. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. This might be why some other totals are different. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); The only potential exception to that at the end of their season will be the NFL. It would have been nice to have heard more during the championship race from Earnhardt. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. [Online]. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. This. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. The advent of streaming services has further changed how sports are presented to viewers. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. (2022). The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. There can be more done to increase these playoff numbers too. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. It was a successful. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. Related: NASCAR intends to continue the charter system beyond 2024. NASCAR scraped bottom. Opinions expressed by Forbes Contributors are their own. This is a BETA experience. (Busch would have still won.). Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. The event was up 5% compared to last year at 4.336 million average viewers on FOX. Home Daytona 500 ratings history (1979-present). As a Premium user you get access to the detailed source references and background information about this statistic. I think thats some pretty solid footing.. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. It would be, lets see how this works at this venue, lets see how that works at this venue. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Are you as bullish? So I think thats probably unlikely. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Every single playoff stretch since the 2014 season has seen a decrease in viewership. They have their favorites in terms of who they like or who they do not like in the booth. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. (Photo by Chris Graythen/Getty Images). The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. I also think it's healthy just in terms of the interest. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. These numbers were slightly lower compared to the 2019 Daytona 500, where they. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. Is that fair to say? What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. When combined, it shows that NASCAR is in a pretty good place. NASCAR has proven to be a sport with a huge audience in terms of viewership. NASCAR still attempts to do the best it can when it comes to getting the word out. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Use Ask Statista Research Service. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.

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